Do not condition hair prior to use as this can smooth the hair follicle and act as a barrier on the hair. This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process. We have created a super helpful page with all the dos and don'ts, tips and advice to help ensure you get the best results from your colour. If you don't get a reaction then all is well, but if you get any itching, burning, swelling or any other discomfort then wash it off and don't use it. This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition.

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A golden colour to make your mouth water and red undertones to match those peak-summer vibes, our energetic Apricot leaves hair looking luscious, lively and bursting with flavour. The results will vary depending on your hair colour, hair type, the process and the products used before dying. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best. I don't know about the staying power, as I've only just dyed it and only washed it once, but I'm not too worried, as I like to change colours quite a bit.

If you're using a colour for the first time, we also suggest that you do a strand test; pick a strand of hair at the back of your head and apply directions hair dye to the last couple of inches, that way if the colour isn't what you wanted you'll know about it before you dye your whole head. By accepting these services, we are able to show you videos or other media content hosted by external providers. We recommend Directions bleach kits as they include everything you'll need, and please, whatever bleach you choose, make sure to follow the instructions. The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion.p>4) Then wait: You'll want to leave directions hair dye on for between 15 and 30 minutes to develop, rush it and you might not get as bright a colour, leave it too long and it may come out darker or a different shade. Our Hair Dye FAQ section has lots of useful hints and tips on how to get the best from the type of hair dyes we sell.

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Gloves are just as necessary to keep your hands clean, and we have now started selling development caps too. Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Ci12245, Hc Yellow 4, Basic Red 51, Basic Orange 31, Basic Yellow 87, Hc Yellow 2. It is not possible for us to draw any conclusions about you, and any data collected as a result will never be passed on to third parties.

This will balance your hair's PH before dying and remove excess oils to ensure the best results from the Hair Colour. La Riche Directions Apricot Hair Dye is now available in a multipack so you can enjoy 4 tubs of colour - perfect if this bright orange hair dye is your go to colour. Alongside Directions Hair Dye we also have a whole range of complimenting products including shampoo's, conditioner, colour and lightening kits and even a very successful tattoo aftercare balm. Towel dry your hair and then apply the dye with a tint brush, working the dye along the whole length of each strand. With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour.You'll find it easiest to start with the hair on the nape of your neck and to work forward and up, finishing with the very top front strands, it always helps to have a friend help make sure you've got it all on evenly. A full list of ingredients for Special Effects, Manic Panic, Adore, Crazy Color, Pravana ChromaSilk, Directions, Headshot, Herman's Amazing, Rebellious, Via Natural and Stargazer Hair Dyes can be seen in the following section: Hair Dye Ingredients.