Mike's Hard Seltzer Variety pack, 5% Alcoholic Sparkling Water, 24 x 330 ml

Product Information

In addition to advertising hard seltzers as the 'healthy alternative', the marketing of hard seltzers has often relied on their trendiness.

Much like the boom of flavoured gins that propelled the spirit’s recent rise in popularity, hard seltzers come in a wide variety of fruity flavours and alcohol mixes, making the options endless and their appeal vast. Flavours are made for summer sippin': think cherry, blueberry, raspberry, mango, passionfruit and the latest and our fave, watermelon. Across all hard seltzer brands, there is a median of 100 calories, 2g of carbs, 0-2g of sugar while still maintaining 5% alcohol.Offered in two flavours, Sundown which combines premium vodka with Persian Lime, Pineapple and a hint of Kaffir Lime Leaf, and Moonlight brings together strawberry, pomegranate with a murmur of cayenne pepper for a spicy twist, perfect for the colder winter season.

I agreed with her and added, “It’s what I want lemonade to taste like, bubbly, sour, and less sweet than the actual thing. Aimed at outdoorsy types, High Water is a seltzer designed for cracking open after a countryside ramble or wild swimming session. Made with all natural ingredients and no added sugar, Berczy promises to be 4% ABV and only 75 cals. A few of my co-workers thought it had a strong aftertaste, but the general consensus was that if we were handed this at a party we would definitely drink it, and a six-pack would be a great addition to a beach outing.So when the new Mike’s Hard Lemonade Seltzers came across my desk, I was surprised by the intense nostalgia that seeped through me.

It's joined the hard seltzer fray with three flavours: Raspberry, Lime and our favourite, Black Cherry. Admittedly, this was in a very dangerous “doesn’t really taste alcoholic” way, so do with that information what you will. The social media presence of hard seltzer companies is massive and often depict healthy people drinking and having fun, further perpetuating the notion that hard seltzers are a healthy alcoholic alternative. Served’s low-calorie and lower ABV sparkling alcoholic drinks are made with an ultra-pure spirit, which is paired with British sparkling water and infused with wonky, sustainably sourced fruit that would have otherwise gone to waste. Affectionately known as Alfie and Peggy, The Uncommon’s English wine spritzers contain a lower ABV of 5.Mike’s Hard Seltzer will be available through retail partners in Belgium, France, the Netherlands and Germany ahead of the key summer selling moment, which last year saw a 36% uplift in sales of seltzers in July and August. Notably the least sweet of the bunch, Molly said this one tasted like “making bad decisions in a basement,” which truly feels like the greatest description of any alcoholic drink ever. It all sounds very delectable, extremely refreshing and highly drinkable, but the real draw comes from the low alcohol and low calorie content, which plays into the rising health-driven trend for conscious and ‘sober-curious’ drinking.