Caffeine works by stimulating the brain and central nervous system, helping you stay alert and prevent the onset of tiredness. We're encouraging retailers to get behind the launch and new promotion, so that together we can bring even more flavour variety and excitement to the energy fixture and unlock continued growth.

Our caffeine is sourced from green coffee beans and will help give you a pre-workout boost and energy for your workout. Controversial as ever, the UFC star has taken to YouTube Shorts to highlight some of what he, and Applied Nutrition,consider sub-optimal ingredients in the much hyped Prime Hydration drink from Youtubersturned boxers Logan Paul and KSI, stoking a theatrical rivalry that’s seen the pair challenging the UFC fighter on several occasions. They contain electrolytes (minerals such as Sodium, Potassium, and Calcium) that help keep the body hydrated even as you sweat during workouts and vitamins (B3, B6, and B12) that reduce fatigue in the body. Reign has zero calories, and in comparison, its competitor Rockstar Energy+Punch has 130 calories in a can.Simply overloading the body with a single electrolyte to avoid dehydration is the wrong approach and can be counterproductive, with potential health concerns. ABE plays a vital role in millions of people’s workout routines every day and we know great taste plays a big part in which pre-workout they choose. In the short video comparing Prime Hydration to Body Fuel, Pimblett highlights the fact that Body Fuel contains zero sugar, is only five calories per serving, and in a market where sports drinks are claiming ever higher numbers of electrolytes per serving, he explains Body Fuel has the optimum blend of electrolytes for maximum absorption and effectiveness. Having said that, the lemon flavor is something that most people agree on, given its refreshing taste that’s a classic must-have in any energy drink.

Usually, when you try something new, there are elements of it that remind you of another drink, but this one was completely unique. Bursting with bold natural cherry lime flavor and low calories, meet the all new sweet and sour superhero.In fact, the flavor, in comparison with the orange and melon flavors, is mild and lacks a punch of fruit flavors. The lucky winner will enjoy a four-day retreat with action packed Reign workouts in Ibiza, with villa accommodation, flights, transfer, and exclusive hospitality perks.