Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023.

Sale of popular Prime energy drink 'not legal' in Denmark". The Local. May 2, 2023 . Retrieved May 2, 2023. In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [27] [28] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [29] KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023. Despite their differences, Paul and KSI have shown that they are still capable of working together. In November of 2018, the two stars released a joint collaboration song called “Down Like That.” The song was a huge success, and it showed that the two stars can still create content that is entertaining and enjoyable for their fans. a b c Pandey, Manish (January 27, 2023). "Prime drink: How KSI and Logan Paul made it so popular". BBC News. Archived from the original on January 29, 2023 . Retrieved January 30, 2023.UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC". www.ufc.com. January 31, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [45] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [46] Prime energy drink sold by KSI and Logan Paul banned from Australian schools". ABC News. March 28, 2023. Archived from the original on March 29, 2023 . Retrieved March 29, 2023. W, Courtney (January 5, 2022). "KSI & Logan Paul Team Up To Launch New Drink Company 'Prime' ". GRM Daily. Archived from the original on January 5, 2022 . Retrieved January 5, 2022. They are created with a blend of natural ingredients that provide the perfect balance of nutrition and energy, helping to give you enough fuel to get through your day with ease.

Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. [51] United States In August of 2018, the two stars decided to settle their differences with a boxing match. The highly anticipated event took place on August 25th, 2018, in Manchester, England. Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023.The match ended in a draw, but Paul and KSI put on an entertaining show for the millions of people who tuned in. Since the fight, the two stars have continued to interact with each other on social media, and their feud still remains one of the most talked about topics in the online world. Prime kommer til Danmark i særlig form - TV 2". nyheder.tv2.dk (in Danish). May 31, 2023 . Retrieved June 17, 2023. Bossinakis, Charisa (January 12, 2023). "Gordon Ramsay tried KSI and Logan Paul's Prime energy drink and gave it a savage review". LADbible. Archived from the original on January 12, 2023 . Retrieved January 12, 2023.

Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". ABC noted that the drink, on sale in Woolworths stores, carried a disclaimer stating that the drink "is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision". [38] Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023.Prime Energy has been banned in New Zealand. [35] The drink has also been banned in schools in many countries, including some in Australia, Canada, [36] South Africa, the United Kingdom and the United States. [37] Australia

great taste meets function, PRIME is the perfect boost for any activity. Zero added sugar, 10% coconut water and electrolytes make PRIME a guilt-free way to feel great. This means you won’t be left with an uncomfortable feeling after consuming them as other energy drinks can leave behind. All of this makes PRIME Energy Cans a great choice for anyone looking for a healthier energy boost! Perillo, Sarah; O’Brien, Susie (March 29, 2023). "Schools move to ban Prime energy drink". heraldsun . Retrieved May 19, 2023.Reid, Claire (January 4, 2023). "New Prime Energy drink unveiled that's coming to the UK very soon". LADbible. Archived from the original on January 5, 2023 . Retrieved January 12, 2023. Whelan, Chloe (March 29, 2023). " 'Dangerous': Schools ban cult energy drink". news . Retrieved May 19, 2023. Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume. There is no doubt that these two stars will continue to interact with each other and entertain their millions of fans for years to come.