Deliciously smooth milk chocolate has been at the heart of Smarties® for more than 80 years and, in 2006, SMARTIES® were the first UK major confectionery brand to move to no artificial colours - more reasons to enjoy SMARTIES®. Made with love and care from certified sustainable cocoa beans The German Smarties slogan is "Viele, viele bunte Smarties" (which translates as "lots and lots of colourful Smarties"). People love their distinctive flavour and they are our number one consumer request. The giant tubes launched last autumn were sold out in some stores within a few weeks from the launch and we have been inundated with requests from people all over the country asking us whether they could still get hold of some. Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. pp.84–85. ISBN 9780007575480. With no artificial flavours, colours or preservatives, orange Smarties giant tube is a gift you can feel happy to give!

Smarties in the UK were formerly sold in cylindrical cardboard tubes, capped with a colourful plastic lid usually having a letter of the alphabet on it. [7] The purpose of this, according to a Rowntree's spokesperson in the 1980s, was for them to be useful as a teaching aid to encourage young children to recognise the letters. Over the last 25 years, [ as of?] Nestlé and Rowntree's have manufactured five billion Smarties lids. Some lids are very rare and are now regarded as collectors' items. Vegetarians see red over smarties dye". Manchester Evening News. 28 October 2004 . Retrieved 22 July 2009. Enjoy SMARTIES® as part of a varied, balanced diet and a healthy lifestyle. Let’s be recycling heroes! Here's something you probably didn't know: all Smarties are the same flavour, apart from the orange ones, which are flavoured with orange oil. Get together with friends, family film night or just for a special treat - share the delicious colourful fun of Nestlé® Smarties® Bag. Yummy smooth milk chocolate covered in colourful crisp sugar shells. Each bag of Smarties® contains everyone's favourite colours - what's your favourite? Bring some Smarties® fun into your life!IMPORTANT: YOUNG CHILDREN (LESS THAN 4 YEARS) HAVE LIMITED CHEWING ABILITY AND COULD CHOKE ON SMALL SWEETS. Indulge your sweet tooth with the yummy Smarties ® candy wafer roll you know and love, just the way you remember it. It's no wonder they have been one of the leading Halloween treats for over 50 years!

A short history of Rowntree Maple Buds and other Canadian-made chocolate treats | The Star". Toronto Star. 29 April 2020.

He added: "Our experts have been hard at work to make it happen so that 2017 is the perfect Christmas for fans of Orange SMARTIES." Deliciously smooth milk chocolate has been at the heart of Smarties® for more than 80 years and, in 2005, Smarties® were the first UK major confectionery brand to move to no artificial colours - more reasons to enjoy Smarties®. Simons, Margaret (1 August 1985). "Commercially, it was just one of those sings". The Age (Melbourne, Australia). p.8 . Retrieved 29 July 2022– via Newspapers.com. Orange SMARTIES are slightly more difficult to manufacture in high volume, given the different process and recipe required to get that orange-y taste but our experts have been hard at work to make it happen and we are really pleased that we can offer them again this spring.”