While the rise of cheap concentrate has left its mark on the apple juice industry, Martinelli’s product is still the premium product on the shelf, putting it in a category all to itself. It’s become a kind of cult product because you can’t get a product like Martinelli’s anywhere else. Preliminary studies suggest that apple juice may support brain function and mental health as you age. Plant compounds — including polyphenols — in apple juice may be particularly beneficial for heart health.

4 Benefits of Apple Juice (And 5 Downsides) - Healthline 4 Benefits of Apple Juice (And 5 Downsides) - Healthline

For these reasons, the risk of taking in too many calories and gaining weight from drinking juice is greater, compared to eating whole apples. This is true for both adults and children ( 18, 21, 22). Juice Tree Apple Juice from Concentrate. Shake well before use. Once opened, keep refrigerated and consume within 3 days. For Best before see top. One cup (240 ml) is also the recommended daily limit for adults ( 23, 24). 2. Low in vitamins and mineralsFor more polyphenols, opt for cloudy juice — which contains pulp — rather than clear, which has the pulp removed ( 7). Choose 100% juice varieties rather than drinks that are a blend of apple juice, added sugar, and water. If you eat a variety of whole fruits and vegetables, you can easily meet your quota for vitamin C without drinking fortified juice. 3. High in sugar — low in fiber

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The juice is left as it was meant to be rather than boiled and vacuumed down to a concentrate, which also means Martinelli apple juices contain no added water, sweeteners or preservatives. The only time Martinelli’s apple products feel heat is during the pasteurization process.

That said, vitamin C — or ascorbic acid — is commonly added. In many cases, apple juice is fortified to provide 100% or more of the RDI for vitamin C per serving ( 25).