If you’d like to streamline this process a bit, you can use a service like Postable to send out thank you notes on your behalf. This also means you trust us, and we are friends, right? As friends, we want to get to know you better. You’ve probably heard the statistic that it takes anywhere from five to 25 times more money to gain new customers than to keep existing ones. But that’s where the charm is. If you plan on printing your notes, well then don’t both. The trust is built on your non-perfect handwriting. Go with it! Writing messages of gratitude to your customers shows that you value their business. Even a short “thank you” can make your business stand out as being more customer-centric than your competitors.

Thank you so much for supporting our business. I hope you love your shiny new [pair of yoga pants]. Shoot us a note and let us know what you think! And of course, reach out if you need anything. The other day, you bought a few little accessories from us. I just thought I’d take a moment to say thanks. This can also damage your reputation, or at least cause you to lose out on important opportunities to get word-of-mouth customers. More Word-of-Mouth Marketing Thank you for shopping at [company name]. We hope that it’s exactly what you were looking for. Let us know how you like it. Below are a few standout examples from stores that understand the value of delivering a small surprise.When your customer is engaged with your brand, it means that they’re following you and paying attention to what you do. This is obviously a good thing, as it means that your customer genuinely likes you. A customer who liked your brand is a satisfied customer. But writing a thank you note doesn’t end there - let’s take a look at how to continue the customer appreciation. There’s more to customer appreciation than a thank you note As mentioned earlier, a loyal customer is more likely to become a brand advocate and tell their friends how happy they are with your product. Don’t have the time, resources, or desire to handwrite your “thank you for shopping” note? Here’s a great example of a note that’s printed, but still manages to establish a more personal connection with the customer.

It's not an antiquated form of etiquette, thank you cards remain a staple way of sending your gratitude and appreciation even today. Whether it's to thank someone for a gift, an act of kindness, attendance to a special day, or any number of things, a custom-made, personalized thank you card is sure to brighten someone's day and make them feel valued. Use conversational language. Ask yourself: how would you thank a colleague, peer, friend, or family member? By creating and implementing a loyalty program, you encourage your customers to increase their lifetime value. Loyalty programs are often cheap to implement but have a very large ROI in the long run. Give a treat When your customer is more invested in your brand, they like you more. And when they like your brand, they’re more likely to buy from you again. Let the customer know that you’re available to help – if they have any questions or concerns, let them know they can reach out and you’d be more than happy to help.Hi, it’s [your name and title]! Thank you for purchasing [product]. It really means a lot to us at [company name]. Thank you for being a superhero! [The pandemic/the recession] has been a challenging time for our business and we appreciate your support so much. Companies that focus on creating meaningful customer experiences can choose to compete on loyalty and word of mouth, beat the behemoths, and carve out their own place in the market. And if you’re already sending these notes, you may be already benefiting from an increase in customer loyalty. Building off the first point, try to avoid sounding like a computer or a stuffy customer service script.

You should also consider whether you only say “thank you” in your message or if you’ll add some call-to-action, like “leave a review,” “follow us on social media,” etc. By giving your customer the sense of winning, you’ll help build that rapport with them. Show the difference All of a sudden it’s not about business but about making a connection. Your customers are supporting your business—you should convince them that they can feel good about it. Sending the perfect thank you doesn’t need to be complicated. In fact, most consumers don’t have a high bar when it comes to appreciation. Show customers that there’s a real human behind the scenes and behind the screen.You can really push your sincerity home by offering a little personalisation, something specifically for that one buyer. Be honest, don’t be weird. So by doing something similar to your customers, you’re reinforcing the idea that your customer made the right decision to buy from you. Increased loyalty This is valuable, as it’s harder to make a first-time buyer spend a lot in their first transaction. More word-of-mouth marketing Sending a thank you note to your customers might seem insignificant, but it can have an impressive impact on your business. And the best part is: there are plenty of ways to approach it. No matter your budget, time, or resources, you can send a note that truly makes your customers feel special and appreciated.