Nike: Better is Temporary

Product Information

I'd tell men and women in their mid-twenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt." Tiger) واضطر أن يصنع أحذية من نفسه وأسماها نايك. سجل فِل نايت في أهم معرض للملابس الرياضية، ووصلت الأحذية من المصنع قبل المعرض بيوم. واكتشف أنّها كانت سيّئة للغاية ومليئة بالأخطاء. لكن ما فاجأ الجميع أنه تحصّل على طلبات تفوق كل توقّعاته، وذلك لأنّه عُرِف بمصداقيّته في السّوق. وهذا بالنّسبة لي درس مهم: المصداقية قد تأخذ وقت للبناء وقد يكون طريقها طويل، لكنّها أهم عامل للنجاح. And what a team he was able to garner, the foremost of them all being arguably the most renowned American running coach ever, Bill Bowerman. The story of Nike has strong parables to sports as its massive success was built on strong and loyal teamwork. A lot of the ideas that brought Nike to bear were not solely Knight’s. It was also almost paradoxical to learn that Knight was not convinced on the powers of advertising, what with Nike being so revolutionary in its advertising campaigns and ideas. What he did bring to the table was his sheer passion and stubbornness (as stopping means losing) and a bunch of people who were willing to dedicate all their money and efforts into where their hearts lie. At its core, the firm was essentially founded and nurtured by running geeks who understood the spirit of the sport and embraced innovation. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. As sneaker culture becomes more and more prevalent in both realms of art and high fashion, there are very few books on the market that are worthy of a chic coffee table arrangement — until now. Thanks to Nike and Virgil Abloh, the latest Taschen art book, titled Icons, captures the cultural connection between sneakers, art, and fashion behind one of the biggest collaborations in sneaker history.

Motivation on spot. Enjoyed it. Once you start reading this one, pray you could stop in between. It was a real struggle for me. I just couldn't stop reading it.In the bulk of the book Knight told his stories with resounding humor and self-deprecation. Himself, his co-founder and first employees were all more or less misfits, with, at times, uncompromising temperament; it was the love for running and the devotion to the company that bound them firmly enough to endure otherwise unsurmountable challenges. Kitami surprised me. But then again, let's me know the idea of "keep your friends close but keep your enemies closer". True to size’ running shoes | History of Running Shoes | How Often to Change or Replace Running Shoes | Running Shoes Design Features The risks are high yet what matters is we do not stop trying. And here, not just trying but learning things and going for the same goal using different plans that's might most possibly work out the best. An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.”– Hypebeast

I’d never witnessed anything quite like that race. And yet I didn’t just witness it. I took part in it. Days later I felt sore in my hams and quads. This, I decided, this is what sports are, what they can do. Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in they transference, is the oneness that the mystics talk about.”The whole book got me anxious the entire time worried about the anxiety he and his partners had to deal with. But also, it gave me time to consider things that are inevitable to build a business. And not just business, but some things we need to reconsider when it comes to our lives and for people who want to change their lives. Beginning with “ Breaking2,” an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design, and sustainability. Blue Ribbon’s first employee Jeff Johnson was my favorite character. He was handsome, creative, loyal and oh so addicted to books. I felt somewhat unjust, and thought he was not sufficiently compensated despite being instrumental to Nike’s success.