When it comes to our grocery activations, we have some vibrant fixture dressings and FSDU’s planned across our brands to really hero our Easter offering. We’ll also be raising awareness via the supermarket’s own magazines with engaging competitions with fun Easter family activities up for grabs.

First, the reposts about Ferrero's Kinder chocolate recall and Ferrero Collection Hazelnut Crispy Eggs mentioned maggots, which led to searches on Google for worms as well. However, as previously mentioned, neither of the two company recall notices said anything about maggots or worms. They only mentioned salmonella. This part of the rumor may have stemmed from users seeing old news articles about misleading and unfounded videos that claimed to show maggots and worms in Ferrero Rocher chocolates. The user also reported receiving what appeared to be harassing messages about family members on unrelated posts, leading to those being deleted as well. Ferrero North America. Ferrero Voluntarily Recalls Kinder Happy Moments Chocolate Assortment and Kinder Mix Chocolate Treats Basket Because of Possible Health Risk. 7 Apr. 2022, https://www.prnewswire.com/news-releases/ferrero-voluntarily-recalls-kinder-happy-moments-chocolate-assortment-and-kinder-mix-chocolate-treats-basket-because-of-possible-health-risk-301520594.html.The key components of this recall, other than the names of the products affected and the fact that these products weren't recalled in the U.S., appeared to be the fact that only one plant was impacted and that it only "accounts for around 7% of total volumes of Kinder products manufactured globally on a yearly basis." These facts were absent from the misleading Facebook reposts. We experienced our first ‘normal’ Easter in a couple of years in 2022 and retailers reported positive sales, which was amazing news for the sector. Some convenience stores even sold out of classic shell eggs. Ferrero will support the range with digital and social media marketing as well as in-store PoS for retailers.

According to a news release from the company, the issue that caused the salmonella outbreak was found to be "a filter at the outlet of two raw material tanks." It said that food authorities were investigating, the filter had been removed, and that the problem had been resolved.

So… this just happened! ? y’all! Do. Not. Eat. These! We got the Ferrero Rocher Hazelnut Easter Eggs, and Maddy found these all through them. They were in EVERY egg! We looked it up and found a recall on them for traces of salmonella and maggots!! This recall is also for kinder eggs and all ferrero products. This recall was JUST posted so they are still in stores. I know it’s close to Easter time and these are some candy staples… so be careful!! Returning Kinder lines include Kinder Surprise (which accounts for 33% of Kinder’s unit sales during Easter), Kinder Joy, Kinder Egg Hunt and Kinder Figures. Jason Sutherland, UK & Ireland Sales Director at Ferrero UK, offers his insights and expectations for Easter 2023, including the challenges of operating within new HFSS rules. Q: How big is the sales opportunity at Easter? A company spokesperson told us: "In the United States, only two products are being recalled: Kinder Happy Moments Chocolate Assortment, distributed only at BJ’s Wholesale Club stores and select Costco locations in the Bay Area of California and Northern Nevada; and Kinder Mix Chocolate Treats Confections Assortment Basket distributed in 14 Big Y Supermarket locations, where this product has already been removed from store shelves. We continue to cooperate with the FDA."