Sigmund Freud, "Our Freud" is sometimes said in place of "Our Ford" because Freud's psychoanalytic method depends implicitly upon the rules of classical conditioning, [ citation needed] and because Freud popularised the idea that sexual activity is essential to human happiness. (It is also strongly implied that citizens of the World State believe Freud and Ford to be the same person.) [31] The society described in 1984 is a society controlled almost exclusively by punishment and the fear of pun­ishment. In the imaginary world of my own fable, pun­ishment is infrequent and generally mild. The nearly perfect control exercised by the government is achieved by systematic reinforcement of desirable be­havior, by many kinds of nearly non-violent manipula­tion, both physical and psychological, and by genetic standardization. Babies in bottles and the centralized control of reproduction are not perhaps impossible; but it is quite clear that for a long time to come we shall remain a viviparous species breeding at random. For practical purposes genetic standardization may be ruled out. Societies will continue to be controlled post-natally -- by punishment, as in the past, and to an ever increasing extent by the more effective methods of reward and scientific manipulation.

a b "Letters of Note: 1984 v. Brave New World". 8 February 2020. Archived from the original on 8 February 2020 . Retrieved 8 February 2020. Dr. Shaw, Bernard Marx's physician who consequently becomes the physician of both Linda and John. He prescribes a lethal dose of soma to Linda, which will stop her respiratory system from functioning in a span of one to two months, at her own behest but not without protest from John. Ultimately, they all agree that it is for the best, since denying her this request would cause more trouble for Society and Linda herself. Their tragic situation is discussed in an important book, published in 1957 -- The Next Hundred Years, by Professors Harrison Brown, James Bonner and John Weir of the California Institute of Technology. How is mankind coping with the problem of rapidly increasing numbers? Not very successfully. "The evidence suggests rather strongly that in most underdeveloped countries the lot of the average individual has wor­sened appreciably in the last half century. People have become more poorly fed. There are fewer available goods per person. And practically every attempt to improve the situation has been nullified by the relent­less pressure of continued population growth." The Daily Telegraph, 5 February 1932. Reprinted in Donald Watt, "Aldous Huxley: The Critical Heritage. London; Routledge, 2013 ISBN 1136209697 (pp. 197–201). Higgins, Charles; Higgins, Regina (2000). Cliff Notes on Huxley's Brave New World. New York: Wiley Publishing. ISBN 0-7645-8583-5.

Huxley, Aldous (1932). Brave New World. New York: Harper & Brothers. p. 252. ISBN 978-0-06-085052-4. In John Dewey's words, "a renewal of faith in com­mon human nature, in its potentialities in general, and in its power in particular to respond to reason and truth, is a surer bulwark against totalitarianism than a demonstration of material success or a devout wor­ship of special legal and political forms." The power to respond to reason and truth exists in all of us. But so, unfortunately, does the tendency to respond to unrea­son and falsehood -- particularly in those cases where the falsehood evokes some enjoyable emotion, or where the appeal to unreason strikes some answering chord in the primitive, subhuman depths of our being. In certain fields of activity men have learned to respond to reason and truth pretty consistently. The authors of learned articles do not appeal to the passions of their fellow scientists and technologists. They set forth what, to the best of their knowledge, is the truth about some particular aspect of reality, they use reason to explain the facts they have observed and they support their point of view with arguments that appeal to reason in other people. All this is fairly easy in the fields of physical science and technology. It is much more difficult in the fields of politics and religion and ethics. Here the relevant facts often elude us. As for the meaning of the facts, that of course depends upon the particular system of ideas, in terms of which you choose to interpret them. And these are not the only difficulties that confront the rational truth-seeker. In public and in private life, it often happens that there is simply no time to collect the relevant facts or to weigh their significance. We are forced to act on insufficient evidence and by a light considerably less steady than that of logic. With the best will in the world, we cannot always be completely truthful or consistently rational. All that is in our power is to be as truthful and rational as circumstances permit us to be, and to respond as well as we can to the limited truth and imperfect reasonings offered for our consideration by others. Bernard, Helmholtz, and John are all brought before Mustapha Mond, the "Resident World Controller for Western Europe", who tells Bernard and Helmholtz that they are to be exiled to islands for antisocial activity. Bernard pleads for a second chance, but Helmholtz welcomes the opportunity to be a true individual, and chooses the Falkland Islands as his destination, believing that their bad weather will inspire his writing. Mond tells Helmholtz that exile is actually a reward. The islands are full of the most interesting people in the world, individuals who did not fit into the social model of the World State. Mond outlines for John the events that led to the present society and his arguments for a caste system and social control. John rejects Mond's arguments, and Mond sums up John's views by claiming that John demands "the right to be unhappy". John asks if he may go to the islands as well, but Mond refuses, saying he wishes to see what happens to John next.

Translations of the title often allude to similar expressions used in domestic works of literature: the French edition of the work is entitled Le Meilleur des mondes ( The Best of All Worlds), an allusion to an expression used by the philosopher Gottfried Leibniz [12] and satirised in Candide, Ou l'Optimisme by Voltaire (1759). The first Standard Chinese translation, done by novelist Lily Hsueh and Aaron Jen-wang Hsueh in 1974, is entitled "美麗新世界" ( Pinyin: Měilì Xīn Shìjiè, literally " Beautiful New World"). Martine de Gaudemar (1995). La Notion de nature chez Leibniz: colloque. Franz Steiner Verlag. p. 77. ISBN 978-3-515-06631-0. In general, Huxley warns his readers that they may be talking themselves into accepting a world that they would reject, if only they were fully conscious of its nature. But, distracted by consumerism and pleasure, people seldom truly engage the reality they are living, just as the citizens of the brave new world seldom recognize the restraints of their society. Unconscious manipulation through language — propaganda — keeps individual minds open to any suggestions, even the most inhuman. Benito Hoover, another of Lenina's lovers. She remembers that he is particularly hairy when he takes his clothes off. Today, according to a writer in the Harvard Business Review, the wife of the man who is trying to live up to the ideal proposed by the Social Ethic, "must not de­mand too much of her husband's time and interest. Because of his single-minded concentration on his job, even his sexual activity must be relegated to a secondary place." The monk makes vows of poverty, obedi­ence and chastity. The organization man is allowed to be rich, but promises obedience ("he accepts authority without resentment, he looks up to his superiors"-- Mussolini ha sempre ragione) and he must be pre­pared, for the greater glory of the organization that employs him, to forswear even conjugal love.The limited number of names that the World State assigned to its bottle-grown citizens can be traced to political and cultural figures who contributed to the bureaucratic, economic, and technological systems of Huxley's age, and presumably those systems in Brave New World. [33]

Livni, Ephrat (19 December 2018). "A woman first wrote the prescient ideas Huxley and Orwell made famous". Quartz . Retrieved 28 October 2020.Forgotten Actors: Charlotte Lawrence". Forgottenactors.blogspot.ca. 4 December 2012 . Retrieved 11 August 2016.

That evening, a swarm of helicopters appears on the horizon, the story of last night's orgy having been in all the papers. The first onlookers and reporters to arrive find that John is dead, having hanged himself. On 5 November 2019, BBC News listed Brave New World on its list of the 100 most influential novels. [62] In 2021, Brave New World was one of six classic science fiction novels by British authors selected by Royal Mail to feature on a series of UK postage stamps. [63] Adaptations edit Theatre edit Huxley, Aldous (1969). "letter to Mrs. Kethevan Roberts, 18 May 1931". In Smith, Grover (ed.). Letters of Aldous Huxley. New York and Evanston: Harper & Row. p. 348. I am writing a novel about the future – on the horror of the Wellsian Utopia and a revolt against it. Very difficult. I have hardly enough imagination to deal with such a subject. But it is none the less interesting work. The Arts of SellingThe survival of democracy depends on the ability of large numbers of people to make realistic choices in the light of adequate information. A dictatorship, on the other hand, maintains itself by censoring or dis­torting the facts, and by appealing, not to reason, not to enlightened self-interest, but to passion and prej­udice, to the powerful "hidden forces," as Hitler called them, present in the unconscious depths of every hu­man mind. Alfred Mond, British industrialist, financier and politician. He is the namesake of Mustapha Mond. [32]

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Postman, Neil (1985). Amusing Ourselves to Death: Public Discourse in the Age of Show Business. USA: Penguin USA. ISBN 0-670-80454-1.