Pony Malta - Malt extract drink - Pure food- 330 ml

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With many schools still closed due to the pandemic, Pony Malta, one of the leading beverages among teens in Colombia, found a way to make education more accessible. Along with their creative agency, MullenLowe SSP3, Pony Malta has created Pony Vital School Center, to bring education to the one place that is still open: malls. The school has been set up in the Paseo Villa del Rio Shopping Center, with students aged 6-12 able to attend four classes a day for reading and writing, English, spelling and scientific thinking. Recently, on International Women’s Day, the tables have turned. Pony Malta and MullenLowe SSP3 have launched #GirlsSpeak, to encourage the most influential women in the world to share powerful messages from young girls across Latin America.

The national beers produced by Bavaria are Poker, Aguila Original, Aguila Cero, Aguila Light, Aguila Fusion Limón, Club Colombia Dorada, Club Colombia Roja, Club Colombia Negra, Club Colombia Trigo, Club Colombia Oktoberfest, Club Colombia Siembra, Azteca, Redd's, Pilsen, Costeña, and Costeñita. The imports it distributes are Corona, Budweiser, and Stella Artois. Their non-alcoholic drinks are marketed as Zalva Water, Pony Malta, Pony Malta Mini, Pony Malta Vital, Malta Leona, and Cola & Pola. Jorge Pinto and Guillermo Siachoque, MullenLowe SSP3 creative directors behind the idea added: “When ideas have a positive impact on people, they become more relevant. When ideas are focused on solving real problems, they bring brands to life. We are very excited to have been given the chance to find an innovative way to allow children to access their education, at a time when so many families were struggling due to the pandemic.” The fast evolution and easy access to technology have allowed video games to rise in popularity and become one of the main sources of entertainment for teenagers around the world. However, bullying within the games has become a huge problem as teenagers hide behind their avatars, sometimes even moving from the virtual world to the real world,” said Juan Alonso Torres, ABInBev’sPony Malta Marketing Director.International gamers such as The Donato, Chino Gamer, Hamid, Hectorino and Colombian gamers such as LauGamer, Juanmanco, Nigua and Andrés Gamer launched the campaign by changing their usernames to include messages against bullying. María Camila Villafañe, professional e-Sports player and leader of the ‘She Gaming’ team says: “The creation of the ‘She Gaming’ team is very important. Not only do we want to demonstrate our ability and success to the wider gaming community in Colombia, but we want to invite all girls to join us and show the world their talent. Follow the hashtag #SiSoyMujerSiSoyGamer to find out more about our activities and become part of Pony Malta’s movement to inspire female gamers to compete at the national level.” More than 3,000 employees took to the streets, bringing tips and smart consumer messages to consumers and shopkeepers who delivered them, thus raising awareness among more than 140,000 people. Juan Alonso Torres, marketing director for ABInBev’s Pony Malta says: “We are well aware of the growth of women’s participation in e-Sports, and want to give them the visibility and platform they deserve. Through ‘She Gaming’, we hope to give women a safe environment to hone their skills and empower them to compete professionally in the e-Sports arena.” On International Women’s Day, Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 had launched #GirlsSpeak to share powerful messages from young girls across Latin America.

In 1876, Leo Siegfried and Emil Kopp arrived in Santander seeking business opportunities. In 1879, with the brothers Santiago and Carlos Arturo Castello, they formed in Bogota the company Kopp y Castello, for the trading and importing of goods. Bavaria created the Bavaria Entrepreneurs program to give tools to women shopkeepers to strengthen the main source of income for their home, their shop. It also provides financial and educational benefits to improve their quality of life and that of their families. These shopkeepers have become leaders and agents of change within their localities. The programme has benefited more than 11,300 women from about 50 municipalities in 20 departments. T: Upfront there are moderate to strong flavors of sweet bready + caramel + dark malts with slightly stronger than moderate amounts of caramel + molasses + brown sugar sweetness. There is a light hint of nutty + slightly spicy flavors. No perceptible hop presence. Pony Malta’s intention is to not to make a statement but to affect change, so at the conclusion of the campaign, the brand will create a platform to share tools, research and ideas for players to change their behaviour, hoping to turn them into ‘ambassadors of good’ inside the games. Pony Malta calls on influential women to share messages from young women across Latin America to make them see that one day, they can change the world

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Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to turn them into ‘ambassadors of good’ inside the games The campaign launched in LATAM on Saturday 29 August with prominent gamers across all of Latin America. Pony Malta and MullenLowe SSP3 invited people around the world to join the movement for National Video Games Day on 12 September. Bavaria works with 4 water funds in Colombia to develop strategies to identify the main water risks faced by each region and establish action plans to mitigate them. The initiative, created in partnership with MullenLowe SSP3, aims to demonstrate the raft of female talent in the big leagues of the gaming world. The initial line-up has seen Pony Malta bring together some of the best female gamers in the country, including María Camila Villafañe, Karen Meliza Varón, Helen Rodriguez, Natalia Galvis, and Sundara Moreno.