Tango Clear was a brand of no-calorie clear drinks introduced in April 2005. It was another attempt by Britvic to increase sales of the Tango brand and was aimed at the young female market. [32] [33] A limited edition Mango-flavoured variety that was sold for the Summer of 2005. It was introduced to re-ignite interest in the brand. Britvic doubles Tango ad spend | Advertising news | Campaign". Campaignlive.co.uk. 27 March 1997 . Retrieved 13 August 2011.

The fruity drink is on a mission to appeal to a new audience, re-establishing itself in youth culture. Later that year, as Tango Strange Soda launched, three ultimately unsuccessful advertisements for the drink ( Taste Buds, Trainers and Classroom) were aired featuring a man's "taste buddies" which are a group of young men behaving as the man's taste buds that vibrate rapidly when the man consumes Strange Soda. The "taste buddy" actors in the advertisements were shot as live action, with the actor standing on a moveable circular frame which was then manoeuvred via a handle to give the "vibrating" trembling effect for each of the "buddies" seen on screen. [46] A Pineapple and Grapefruit-flavoured drink. it was relaunched as Tropical Tango in 1999, and discontinued during the early-2000's. Tango pushes apple drink via Big Drench promotion". Mad.co.uk. 24 October 2003 . Retrieved 13 August 2011. An Orange, Pineapple and Passionfruit-flavoured variety. It suffered from low sales throughout its run and was discontinued by 2006.This campaign marks the first step into a new, long term brand platform that dramatises Tango’s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl&Bear (content creation studio), Infused (Britvic’s in-house social team), Whalar (influencer), Cirkle (PR), MSix (Media) and Bloom (Visual Identity).

The drink was eventually introduced under the modified name of Freekee Soda in February 2003; [25] but suffered from low sales throughout its run. [26] Due to a legal complaint over the trademark of the brand name and the initial low sales, it was relaunched under the Tango brand as Tango Strange Soda in September 2003. [27] [28] New Tango launch attracts wrong kind of attention – Marketing News". UTalkMarketing. 30 September 2009 . Retrieved 26 June 2010. TANGO BANGO; Drinks recall after explosion warning. - Free Online Library". Thefreelibrary.com. 26 August 2005 . Retrieved 2 September 2013. https://www.britvic.com/our-news/performance/tango-to-extend-its-sugar-free-range-with-dark-berry-flavour/ A low-calorie Peach and Raspberry flavoured-variety. It is the first in the "Tango Editions" series.Hilariously, the so-called ‘drugs’ being produced are in fact nothing more than cans of Tango ‘Dark Berry’ flavour – which nonetheless leave an investigating officer dangerously ‘Tango’d’ upon consumption. This campaign marks the first step into a new, long term brand platform that dramatises Tango’s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl&Bear (content creation studio), Infused (Britvic’s in-house social team), Whalar (content creators) Cirkle (PR), m/Six & Partners (Media) and Bloom (Visual Identity). NMA | Case Studies | Tango team-up with Mirror Group newspapers to extend their peak sales period". Nmauk.co.uk. 23 February 2009 . Retrieved 13 August 2011. Heavy - Active for much of the day, walking non-stop and carrying objects. Typical jobs: hospital/ward nurse, waitressing in a busy restaurant, cleaner, porter, labourer/construction worker, gardener, farm worker. Leisure Activity Level The iconic brand is on a mission to continue to increase its market share and introduce a younger generation to the delicious taste of Tango. Breaking the pre-existing category norms of the soft drinks market, Tango taps into its heritage distinct position of being bold, pushing boundaries and behaving mischievously, all while retaining its classic British humour roots.